Fragrance review: Midnight violet by Ava Luxe

By guest writer Ida Meister


I am such a neophyte, that I feel a disclaimer is in order.
To begin with: it should be noted that I am neither a writer nor a perfumer.
I am simply a woman possessed by a 50 year love affair with fragrance,
who lives for her nose…known to some of you as “chayaruchama”.

Helg most generously offered me the opportunity to write a review for
you all. She had just reviewed the magnificent Madame X{click for review} by Ava Luxe, and her enthusiasm spurred me to sample quite a few of Serena Ava Franco’s works.
I was delighted to discover how gifted Ms. Franco is.

Some fragrances announce their presence with a clarion call- others insinuate their way into a room. Midnight Violet falls into the latter category.
If Madame X is a symphony, then Midnight Violet is an etude, a dark one, by Chopin.

(click to experience what such a glorious thing is!)

Not melancholic in an abysmal sense, but deep, powerful, real,
evocative, and full of feeling.
There is no strident opening, no coyness or girlish blushes, no precocity.
Conversely, Midnight Violet is not a gloomy, dank incense.

Somehow, this unusual perfume manages to be richly hued, with many
layers of depth and nuance without being opaque or heavy.
Midnight Violet opens with a shaft of light, which is heralded by the joyful notes of pink pepper, cinnamon, and galbanum.
This translates into an intensely green, dry spiciness, which then
yields to a richer, denser resinous smoke flavored with orris, the scent
of damp earth and black hemlock.
Cedar and sandalwood- very soft and creamy- ally themselves, joined by a
languid moss, wood balsam, musk and civet.
The addition of these woody and animalic accords endows Midnight Violet
with a harmonious complexity that is very satisfying and possessed of
great warmth.

My impression is of being drawn into the woods at dusk, when the light
is just beginning to falter, and discovering that you are suddenly
surrounded by the approaching night.
The moon can be spied between the branches, but the forest is dark,
quiet, and very deep.
The haunting, faint odor of sylvan violet is nestled in an earthy, smoky
bower, peaceful and contemplative.

Pic of Liv Tyler from the advertising campaign of "Lord of the Rings". Thanks to Youtube for the clip of Chopin's etude op.10 #1