Everything Old is New Again: the Bell Jar

In recent years we have seen an endless recycling of design, ideas, DIY tricks and products that reference the past, in a spin of retromania, which started after the millennium. But even back in the 1990s it seems the adage held firm, with an otherwise iconoclastic artistic director getting inspired by the past. Not that he hadn't already been inspired in other ways, but it's striking to see the very design that he established as "his" being offered by a very mainstream brand 50 years before.

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And so my research led me to the discovery of the Shulton company bell jars, presented as a redesign of their fragrant offerings in 1944. And for none other than Old Spice, the classic reference for men, which started its illustrious history as a ...women's fragrance. Almost 50 years before the Salons de Palais Royal fragrances which were presented in bell jars by none other than Serge Lutens.
And sometimes, a few times, those bear references to an even further distant past...such as medieval manuscripts' art.

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