Monday, November 10, 2014

Hermes Hermessence Cuir d'Ange (2014): fragrance review


 The sum of its constellations is not one and the same as the Milky Way, and likewise holding an exquisite map is not one and the same as knowing the whole world. My exploration of Hermès Cuir d'Ange, the latest Hermessence creation by master perfumer Jean Claude Ellena, serves yet another subtle reminder to such empiricism.

~by guest writer AlbertCAN

Yes, I have been playing with Cuir d'Ange for a week now, complete with my Hermès leather notebook, leather bracelet and the latest Le Monde d’Hermès magazine. But the story goes back further.


Photo “Hermès, 2014” by AlbertCAN, all rights reserved

More than after a decade of charting Ellena’s tenure at Hermès one would think Cuir d'Ange serves as an inevitable arc to his craft―our Elena’s initial thought on this creation is worth repeating here:

In Jean le Bleu, Jean Giono, perfumer Jean Claude Ellena's favorite author, describes the father of the narrator as "a cobbler who makes soles in angel leather". Angel leather, cuir d'ange… the newest in the Hermessences, (those are boutique exclusive fragrances by Hermès) is recalling the passage which served for the inspiration for another perfume by Hermes back in 2007, Kelly Calèche. Indeed "cuir d'ange" was the VERY expression Ellena used when promoting Kelly Calèche. And Giono had a prominent position anyway in the presentation of Cuir d'Ange to our world of journalism as pretty young men and women actors read passages from his opus in le jardin de Paraïs at Giono's house at Manosque…

There, such marvellous consistency in story telling, la clarté de l'image. Taking this notion to its logical conclusion reviewing Cuir d’Ange can be the gentlest curation for any capable fragrance writer. And indeed during the research phase of this review yours truly had it all deftly mapped out, starting with Monsieur Ellena’s initial visit to the fabled Hermès leather vault, his surprising discovery that the scent of finest leather is laced with an infusion of delicate florals. Segue into a review of the original Kelly Calèche eau de parfum, reflection of iris, violet, mimosa into leather; perhaps a comparison with my initial thoughts on the ephemeral parfum variation. Cue Cuir d’Ange, perhaps the requisite list of fragrance notes here, perhaps an impression of Jean Giono’s poetic prose there, punctuating with generous quotations from Ellena’s books. Respectfully faithful, diplomatically articulate, effortlessly pleasurable to write. One delicate problem: I could convincingly review Cuir d’Ange this way without needing to sample the scent first.

Learning so much about the aesthetics in this case one runs the danger of pondering the aesthetic experience without having an olfactory experience firsthand. Curating beautifully detailed maps in lieu of an actual exploration, if you will.

I am by no means to suggest Ellena’s paradigm, so singularly well thought out and elegant, as anything else but commendable. The master perfumer has left an indelible mark in industry with his verve, flair and panache. Nor am I wishing the Hermès communication process to be any different: the authenticity of its communication here is incredible. With this being it’s the fundamental duty of any respectable fragrance writer to compose an equally genuine and independent reflection upon reviewing any scent.




Thus to me, upon hearing so much of Ellena’s thoughts on the concept of angel leather, it’s absolutely paramount to do Cuir d’Ange justice when sampling the latest Hermessence. Assumption cannot be made that this leather fragrance is the re-edification of the Kelly Calèche base. And long and behold those two are not the same.

The most marked characteristic of Hermessence Cuir d’Ange to me is the absence of the traditional top notes. Whereas Kelly Calèche opens with grapefruit and mango, Hermessence Cuir d’Ange opens with a halo. Yes, a nimbus: There no other way to describe the creamy roundness of white musks―most notably of Ambrettolide to me―and the unmistakable depth of Ambrox. Yet Ellena deftly cues in the leather, along with its Hermès floral nuance: Violet, narcissus, hawthorn all contribute to the hologram, with a delicate depth of powder from the violet, tobacco sheen the narcissus, and honeyed sweetness the hawthorn. There’s heliotrope at its depth, too, yet more noticeable as the leather develops. Kelly Calèche, in comparison, is more floral, as climbing rose and tuberose are definitely not present in Cuir d’Ange; the vegetal verdancy of green tea and iris, too, is all just Kelly Calèche. Hermessence Cuir d’Ange, in comparison, stays ho-hum in its billowy glow; while the aura is delicate, round and soft, there isn’t a distinct leap of notes in its scent progression. In fact all things considered Hermessence Cuir d’Ange doesn’t fit into any traditional olfactory pyramidal structure, lacking the top-middle-base counterpoints (the opening musks persist even during the drydown). Now during the time of master perfumer Edmond Roudnitska such compositions would be considered more as a perfumery base, yet a light bulb went off in my head upon sampling Cuir d’Ange.

As a Hermès client who has frequented the boutiques for 12 years (and counting) I can confidently ring the affirmative: Hermessence Cuir d’Ange is truly an olfactory reincarnation of the Hermès leather, period. Even the re-emphasis of flower into leather isn’t co-incidental, as the 2014 global theme of Hermès is “Metamorphasis”, as witnessed by the venerable brand’s print communications.





Now while many would place Bandit and Knize Ten as the touchstone of the classic leather genre, namely the isobutyl quinoline school, or Chanel Cuir de Russie the rectified birch tar school, Hermessence Cuir d’Ange is unapologetically a whisper in comparison—yet that’s not the point altogether. Ellena has been dreaming of a leather Hermessence fragrance even since his 2004 appointment as the master perfumer of Hermès, and I would argue that his ten years is reflected in Cuir d’Ange: part Jour d’Hermès radiance, part sparseness of Voyage d’Hermès . In fact if I am allowed to widen the scope of this discussion I would even say that this is a re-interpretation of the fundamental idea Ellena explored in L'Eau d'Hiver Frederic Malle, namely the modernization the halo effect found in Guerlain Après L'Ondée (1906) but without the Baroque frills: In the Malle hay absolute is paired with Aubepine (foundation of hawthorn) and Heliotropin (of heliotrope) instead. Yet the same idea of roundness in shaping.Which is to say the same Ellena caveats are still decidedly present: Ellena is still not here to persuade you about, well, anything. Hermessence Cuir d’Ange glows close to the skin—in fact I’m wearing 5 generous sprays (including a spray to my clothes) in order to ensure a long-lasting halo. And similar to the other Hermessence fragrances Cuir d’Ange I find modifies once on the skin. Osmanthe Yunnan and Iris Ukiyoé sing exceptionally well on me, whereas Vanille Galante and Rose Ikebana decidedly not. I’m giving Cuir d’Ange some more time to rest on my skin as the result.

Verdict: Luminous, deftly crafted, a fantastic addition to the Hermessence collection. Best to test it thoughtfully on you before committing to it.

Photos, from top: “Hermès, 2014” by AlbertCAN, all rights reserved; Hermessence Cuir d'Ange; Hermès Fall/Winter 2014/2015 campaigns.

Friday, November 7, 2014

Et tu, Frederic Malle? Estee Lauder Buys Editions de Parfums Frederic Malle

It's not enough that performer-perfumers of the niche market with their own eponymous brand under their belt shun perfumistas, considering them irrelevant audience that needn't be cajoled because they don't really matter. It's not enough that indie niche perfumers have the guts to spell out the truth and state that perfumistas account for less than 1/4 of the total sales they make. Now Big Companies buy out the smaller players, at least the ones with the highest profit margins... First Le Labo was bought by the Estee Lauder Group, the fusion effective this November 2014. Now Editions des Parfums Frederic Malle is being bought by the conglomerate., according to an article by Julie Naughton on the Financial side of WWD. [Read the rationale on Vogue UK online, very quick to pick up the news]

via

I've been saying it a lot during the last couple of years (and initially articulated the thought back in 2010) but I have been accused of being cynical: Niche is (now) dead. Marketing is not a dirty word. Presenting an "updated" segmentation within a luxury brand is a plan to have your cake and eat too. When you hear too much art talk, you know something is fishy. Fragrance costs little to produce. Above all, think of what gives you pleasure, what is beautiful, and choose to support the ideas that matter to you and additionally not be swayed by fear-mongering. I suppose what I'm saying is "use your head". And we all know that the head is very purposefully elbowed out of the equation by the fragrance industry for decades, all that fluff talk about emotions, dreams, sentiments blah blah blah....

Let's re-iterate: Perfume aficionados form a very small, insignificant segment of the actual buying audience of perfume niche market. Expect the winners to be bought off by big brands, the struggling unoriginal ones to wither and die via survival of the fittest and the dedicated artisanal indies to continue to cater to a small, cottage-size industry. Consider where your buck flows carefully.

Bottom line, what bugs me most: The perfume aficionados have been USED as a stepping stone in order to build covetable brands that would bring back the investment by being sold off later on.
You call it business acumen. I call it exploitation. Let's agree to disagree.

NB. I was alerted to this news snippet originally via Basenotes

Thursday, November 6, 2014

Providence Perfume Co Ivy Tower: fragrance review

"Wow, this smells like…I've never smells anything like this" or "This doesn't smell like Dolce & Gabban's Light Blue. What do you have that smells like what I usually wear?"are a couple of the whispered comments of customers at the brick & mortar store of Providence Perfume Co, at Providence, RI 02903. I have recently written on the Aesthetic Principle which, like the pleasure principle, should, I believe, lead our choices on fragrances in an increasingly rationed world. And thus I find it pertinent that my review of Ivy Tower should follow it. Here is a green floral that is beautiful, delicate, different and missing the "herbal" component of some all naturals, which to echo its perfumer "doesn't smell like Light Blue and I'm OK with that."

via

Green fragrances are a difficult bunch to render in all natural essences, mainly because the green-smelling materials fall into two groups which each possesses one stumbling block: the natural elements, such as galbanum resin, are either very hard to dose in a composition of all naturals without overpowering the blend (Chanel No.19 and Jacomo Silences are not  perfumes for wussies!) or else are so subtle that they vanish quickly, such as the cucumber-tea note of mimosa blossom.; the more convincing synthetic materials such as cis-3 hexenol with its cut-grass feeling, Ligustral (snapped leaves) and Lilial with its green lily of the valley aura are of course off grounds for a natural perfumer.

Chanel No.19 Poudre tried to reconcile the green monster with the emerald-hued polished nails with the grassy rolling waif in gauzy whites and it presents a modern "temperate" effort that is valiant, if a bit tamed, for the lovers of the original Chanel icon that inspired it. I don't recall many other contemporary fragrances in the delicate greens genre that truly made it (A Scent by Issey Miyake though quite good never met with the success it deserved, Bvlgari's Omnia Green Jade is sorta too tame for its own good), excluding the niche scene for obvious reasons.

So Charna Ethier exhibits skill in rendering a rustic rained upon scene from somewhere north; like a secluded private garden in York, in North Yorkshire, I had once visited, all rainy soaked paths and ivy climbing on stone-walls retaining the rain drops and reflecting them like giant water bubbles that make your bones chill a bit even in the dead of summer. The fragrance of Ivy Tower like those bubbles takes on shades of green, blue, and gentle lilac, depending on where it hits on a warm, blood-pulsing vein and hovers there for a while in the confluence of watery sprites and drowning Ophelias. Eventually it takes on a more customary jasmine, lilies and woodsy notes path, but the journey up to there is dreamy enough to make a heart melt a bit.

Ivy Tower  (green) is part of a new collection of natural perfume oils by all naturals perfumer Charna Ethier of Providence Perfume Co, whose Samarinda has been reviewed on these pages before. The rest of the collection includes Rose 802 (pink), Orange Blossom Honey (orange), Summer Yuzu(yellow), Sweet Jasmine Brown (blue) and Violet Beauregarde (violet). The oils are color coded, which is supremely practical when sampling. The choice of an oil format (admittedly not one of my strong suits as I usually like the abundance effect that an alcohol based format allows) stems from the customer base: people blending essences at Providence's popular perfume bar, citing a desire for portability and longevity. 

The given notes for Ivy Tower by Providence Perfume Co are: jonquil, mimosa, geranium, jasmine, narcissus, blue tansy, lily, sandalwood. Info and purchase at www.providenceperfume.com

In the interests of disclosure I was sent a sample by the perfumer for reviewing purposes. 

Tuesday, November 4, 2014

The Aesthetic Principle

When you use a synthetic raw material,” said [Thierry] Wasser, [perfumer at Guerlain] “if you know what you're doing you never, but absolutely never use it as a 'substitute' for some natural product. The synthetic is there to be itself—which by the way is something no natural material can be. People need to understand that we design our scents to be specific works.” […]“A work of scent is utterly unnatural,” said Wasser. “Samsara has nothing to do with ‘natural.’ Nature never would or could put it together, but it’s difficult for those people obsessed with ‘natural’—whatever that means—to understand that these synthetics smell like these synthetics and that we use them because they smell like these synthetics."

Vanitas series by Guido Mocafico, 2007 via parenthetically blog

The above comes (brought to my attention by Smedley, an online friend) from a snippet author Chandler Burr included in his reveal of the S02E05 Untitled Series, a project that asks people to smell perfume "blind", i.e. shed of any extraneous marketing or preconceived notions.

The problem is that the movement for "green" living specifically in regard to perfume, championing "less chemicals in our products", relies by its own nature (pun intended) on panic, herd mentality and pseudoscience. A similar streak runs through the anti-vaccination zealots or in people who believe rice crackers and an apple are more nutrient-rich & healthier than a plate of eggs & bacon. Just because something has been vilified in the press or "everyone says so" isn't enough proof to stand scientific scrutiny. But there you go: The hysterics on "green", "vegan", "organic" and "healthier" rely on the gullibility of people who aren't scientists and typically get intensely bored by scientific data or who are convinced Big Pharma is hiding beyond everything. No wonder few among them end up scrutinizing the facts, thus allowing "green marketing"* to get conflated with pseudo-science perpetuating inaccuracies online and in the press.

[*I had a discussion over cocktails with the president of local L'Oreal branch a few years back. He told me "Green is big now, so we promote green". It's L'Oreal, folks!]

It's tempting and easy on the ear to romanticize about "the aromatherapeutic effects of lavender" in your fabric softener and have watchdogs decide whether that should be so or not. In reality, the product you add in your machine's rinse cycle already doesn't contain one drop of real lavender oil. The mere name is a misnomer: lavender "this" and lavender "that" is usually no lavender at all, but a blend of vanilla and musks. That's because this is what people respond well to, according to an old study, its findings based on focus groups, conducted by a huge household cleaning products company. Even Guerlain's iconic Jicky is smart to buttress its own lavender with musk and civet.

Natural (a term that is incredibly difficult to define, since everything is man-treated in some form or other if to be used) is considered better because grown among urbanites sick & tired by the emptiness of a sterilized  existence it implies a "holier than thou" stance of being both informed (wrong, as we have proved) and considerate (wrong again, because relying on faulty proof and twisted medical terms). This desire "to avoid unnecessary chemicals" has greatly harmed the artistic merit and the solid reputation of the all naturals movement.

Perfumers dabbling in all naturals have been quick to sense that and you won't catch the indie & artisanal crowd that I frequently feature on my pages making bogus claims that their wares are better because they're "healthier" or "safer". Instead they propound their artistic integrity operating on a cottage industry level and their independence relying on no one's external funding and not answering to any board of directors. (To bring an analogy: now that Le Labo has been bought off by the Estee Lauder Group how much of their personal touch can survive? Little, judging by the Jo  Malone fragrance brand). More importantly they make their stance that they appreciate natural essences (and natural isolates in some cases, a very welcome addition in my personal opinion) as an aesthetic choice and a bond with perfume's history. 

Neither are niche or luxury perfumes necessarily better (the inherent snobbism of which justifies the high prices asked, making niche & luxury the only sector to show growth in the industry) because they use "better" materials or "more naturals" in their formula.

Don't try to guess via the price. Price is a marketing choice, it's positioning that doesn't directly reflect the formula's cost.

Don't try to guess via the color of the juice either. Fragrances are invariably dyed and the dark, grapes-worthy purple color of your Serge Lutens perfume (Sarrasins?) might not come due to the ingredients, much like the lilac in Vera Wang Princess doesn't either.

Certain luxurious niche perfumes do not contain one iota of frankincense or myrrh, even though they are indeed labeled as "incense", or they don't include even one drop of real rose absolute despite the marketing or the name. This does not diminish them, they are what they are, they connote rather than denote, and perfumery is indeed a game of connotation, of semiotics, of illusion via allusion. "Art is a lie that makes us realize truth", in the words of Pablo Picasso.

Things do not necessarily have to prove themselves in a politically charged or a strictly eco-conscious context when it comes to fragrance in order to capture our attention and ultimately our hearts. They merely ask to be considered on their own aesthetic merits; to be judged by the aesthetic principle. Which is another way to say "the pleasure principle", or jouissance, to use a Lacanian term. And sadly, this is what has been depreciated in our contemporary culture.

Friday, October 31, 2014

In Praise of Shamhain & Halloween







The time of the year when the veil between the world of the dead & the living is said to be the thinnest.

Bring out the black blouses & long coats from the back of the closet, carve a pumpkin, put a plummy lipstick on a pale face like a gothic heroine and light a (scented) candle for your beloved dead. Happy Halloween!

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