tag:blogger.com,1999:blog-3792393342962796253.post1472473650756697661..comments2024-03-29T05:13:21.130+00:00Comments on Perfume Shrine: Chasing the Demons of Perfume Marketing: a Case for the Humble MarketeerPerfumeshrinehttp://www.blogger.com/profile/06222733129203280662noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-3792393342962796253.post-27583502675010620342013-10-26T09:21:38.354+01:002013-10-26T09:21:38.354+01:00Maria,
no need to apologize. I might have been a ...Maria,<br /><br />no need to apologize. I might have been a bit harsh in conveying my confusion, sorry. <br />Yes, strong dislike of presentation vs. contents is a bit of a problem for the buyer. But ultimately it all counts on what one puts more importance on. <br /><br />Thanks for clarifying and for reading!Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-86180605174020689722013-10-26T05:33:21.870+01:002013-10-26T05:33:21.870+01:00Yes, sorry for that stupid mistake. I did mean ...Yes, sorry for that stupid mistake. I did mean 'marketing failure'. Though now I'm not sure if it is a right term for what I described - a strong aversion to presentation of goods on potential client's side. Marianoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-83069365070789870482013-10-24T14:28:05.367+01:002013-10-24T14:28:05.367+01:00Maria,
thanks for commenting, but I don't rea...Maria,<br /><br />thanks for commenting, but I don't really understand what you mean: market failure though it smells good to you and you want to buy it? Market failure is something that doesn't sell well enough, irrespective of how it smells or looks. You mean marketing failure perhaps? (It's not marketed in an appealing way?)<br /><br />I do sympathize with not liking the Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-72897621046950610572013-10-24T14:25:08.062+01:002013-10-24T14:25:08.062+01:00Ramon,
obviously the readership here is a very sm...Ramon,<br /><br />obviously the readership here is a very small segmentation of the perfume buying public, but I assure you there are people who buy a perfume to partake of the dream of a designer "item" in their possession. Not us, but there are people who do that. <br />In times of crisis, it's called "the lipstick phenomenon" (can't afford trendy clothes by hip Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-12726517511404649752013-10-24T14:23:11.727+01:002013-10-24T14:23:11.727+01:00Romana,
thanks for commenting and no, your Englis...Romana,<br /><br />thanks for commenting and no, your English isn't bad, your gist came through very well. <br /><br />I agree with what you say and with the examples you set. What can I say? The realm of the mid-range and luxury range are for the most part aspiring buyers so the marketing does have elements heavily influenced by that. There is disillusionment in having someone in the Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-690276103542373122013-10-24T10:00:39.897+01:002013-10-24T10:00:39.897+01:00This is all true, but what then would you make of ...This is all true, but what then would you make of a market failure? E.g., when you really hate the bottle and packaging and are clueless to what the "story" is, but you still love the smell. (My exact feelings to Eau des merveilles and Tom Ford private blend line when I first met them, so I'm not making up the situation. I tried them on a friend's advice.)Marianoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-3423322395411703172013-10-14T11:09:31.052+01:002013-10-14T11:09:31.052+01:00I think that buying a perfume as a way to get a ta...I think that buying a perfume as a way to get a taste of haute couture that you will never afford is extremely sad. Not the reason I buy perfume AT ALL even though I can't afford the haute couture. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-85706329112478244662013-10-12T11:08:24.127+01:002013-10-12T11:08:24.127+01:00My job is marketing (in finance) and probably beca...My job is marketing (in finance) and probably because it I look at things through the marketing focus. So it seems to me that some of independent brands won´t attracting experienced/challenging customers through quality of product already. <br />They do marketing to be ranked to the mainstream (and wide distribution chanels) and maximize profit. They have built a name in the niche segment of Romanahttp://www.frangipani.cznoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-73576765033688978572013-10-12T11:07:09.216+01:002013-10-12T11:07:09.216+01:00My job is marketing (in finance) and probably beca...My job is marketing (in finance) and probably because it I look at things through the marketing focus. So it seems to me that some of independent brands won´t attracting experienced/challenging customers through quality of product already. <br />They do marketing to be ranked to the mainstream (and wide distribution chanels) and maximize profit. They have built a name in the niche segment of Romanahttp://www.frangipani.cznoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-80973907461571699232013-10-11T11:06:10.370+01:002013-10-11T11:06:10.370+01:00This comment has been removed by a blog administrator.DSL Expresshttps://www.blogger.com/profile/13638491875768817445noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-61459360655115823382013-10-09T14:04:40.395+01:002013-10-09T14:04:40.395+01:00Patricia,
thank you for the kind words and oh, if...Patricia,<br /><br />thank you for the kind words and oh, if only we did make loads of money for pursuing what we love and do it how we believe should be done. But alas, it isn't so. <br />It does prove however that there is an audience who has been exhausted by being lied to and manipulated and would appreciate a more realistic and at select instances less cynical aproach to perfume things..Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-59645958340999026012013-10-09T14:01:42.585+01:002013-10-09T14:01:42.585+01:00MH,
as always very salient points! Thanks for sha...MH,<br /><br />as always very salient points! Thanks for sharing your point of view. <br /><br />I suppose what you pinpoint as being "let down" and felling "part of something nasty" is the best psychological explanation of the whole phenomenon I have heard so far. Brava!Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-80418769865340664862013-10-09T13:59:53.506+01:002013-10-09T13:59:53.506+01:00Ellen,
as you wisely say, I too indulge in a &quo...Ellen,<br /><br />as you wisely say, I too indulge in a "story" of my own :-) Thank you for the vote of confidence, as indeed there is no ulterior motive behind my own "story" contrary to the advertisers' drivel, as you put it. <br /><br />Perhaps you're referring to Joy by Jean Patou? This is has an interesting story behind the tag line: in French it's "le Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-12590635592249098492013-10-09T13:14:33.323+01:002013-10-09T13:14:33.323+01:00You and Jeffery and Portia and other are how i cho...You and Jeffery and Portia and other are how i choose what i want to sample and then buy.So you should be making a fortune because i know i'm not alone.Total dissatisfaction with the department store offerings lead me to your blogs and websites and forums.I used to love perfume but after years of the same smells i took to the internet.I just wanted to read what else was out their and what it patriciaCnoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-18316209515841554722013-10-09T02:15:57.574+01:002013-10-09T02:15:57.574+01:00It is hard, no matter what we tell ourselves, to s...It is hard, no matter what we tell ourselves, to separate the marketing from the scent. If it works, it tells us a story we want to believe, and which we can feel tells us something about our own tastes. If it fails, we feel not let down, but sometimes dirty - like we've been part of something a little nasty.<br /><br />I think, when people get so angry at marketing, it's bc in some ways Miss Heliotropenoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-72548155828826574102013-10-08T16:57:08.243+01:002013-10-08T16:57:08.243+01:00While it is true that certain advertising campaign...While it is true that certain advertising campaigns create associations, I find that I am much more interested in reading reviews of real people who have tried the fragrance, rather than basing my decision on a 'story" which I know has been developed expressly for the purpose of capturing my dollars. I also pay great attention to the notes of the fragrances as well. I find your reviews Ellennoreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-79460163402224021582013-10-08T15:54:16.590+01:002013-10-08T15:54:16.590+01:00Jeffrey,
most interesting and of course I know we...Jeffrey,<br /><br />most interesting and of course I know we had discussed something along those lines. <br />The competition is really among a tiny world and the audience is also a very small one, but with the potential to grow. The question is, will this positioning help it grow or will it dwindle, especially as seeing the crisis is an ongoing fate of free market capitalism as we are witnessingPerfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-57765956262951371082013-10-08T15:52:22.003+01:002013-10-08T15:52:22.003+01:00Darling Portia,
you say it very well and very to ...Darling Portia,<br /><br />you say it very well and very to the point. There's something for everyone and sometimes we're diverse creatures. The guilt element is a very interesting one; and the rewarding incentive to those who labour out of love, too, no? (I know I do want to reward genuine love for the subject instead of million-dollar multinationals)<br /><br />When the fusion between Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-34115353662350368682013-10-08T15:46:27.194+01:002013-10-08T15:46:27.194+01:00leinti nti,
excellent point!!
I just wish they a...leinti nti,<br /><br />excellent point!! <br />I just wish they abandonded celebrities altogether since their endorsement means nothing. We know from slips here and there (and via common logic) they don't use what they advertise, so it's all a silly ploy. <br />Story, though, story is all powerful....<br /><br />:)<br /><br />Hope you're very well and creatively busy! (Need to check Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-62296080911963307032013-10-08T15:44:39.534+01:002013-10-08T15:44:39.534+01:00Patricia,
right, I just want to know how one deci...Patricia,<br /><br />right, I just want to know how one decides on what to sample out of all the available choices. One has to start somewhere, so how do you choose? <br /><br />HA! on the NM bottles, they're indeed an icon of the modern kitsch phenomenon and should be collected with all the requisite awe for their hideousness. <br /><br />Funny, you bring a most interesting angle into this: Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-36784293506805276902013-10-08T15:38:34.668+01:002013-10-08T15:38:34.668+01:00Kuromi,
like you say, there needs to be the right...Kuromi,<br /><br />like you say, there needs to be the right blend.<br /><br />Personally I think the 1% is not exactly where they're at. They're building a segment and then launching a lower diffusion line (like in couture with pret-a-porter and diffusion lines), or they thrive on selling smaller sizes and discovery sets later on. There are many ways to build on the rep given by an Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-80578434964973055342013-10-08T15:35:55.046+01:002013-10-08T15:35:55.046+01:00AMC,
as you say, we're reluctant to admit tha...AMC,<br /><br />as you say, we're reluctant to admit that we're inflenced by marketing. But we are, because to be ignited into searching to seek things out to sample them is already a first triumph for marketing; they have created intrigue. <br />Now of course there's successful marketing and unsuccessful marketing. That goes without saying. <br /><br />The vintage ads are so very Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-73543392102413778192013-10-08T15:32:37.102+01:002013-10-08T15:32:37.102+01:00Idomeneus,
you put it so poetically and succinctl...Idomeneus,<br /><br />you put it so poetically and succinctly yourself that anything additional from me would be totally redundant. Thank you!Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-2890087096791950332013-10-08T15:31:54.322+01:002013-10-08T15:31:54.322+01:00Chris,
welcome and so glad you found the site enj...Chris,<br /><br />welcome and so glad you found the site enjoyable!<br /><br />Perfume love can certainly be contagious, hehehe, so very happy you have fallen into the marmite with the mysterious elixir. :-)<br /><br />Now, on to Le Labo cachet: I think they're doing something which works to their advantage even though it passingly seems crazy: having things exclusive geographically drives upPerfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.comtag:blogger.com,1999:blog-3792393342962796253.post-10066014977039659372013-10-08T15:27:38.559+01:002013-10-08T15:27:38.559+01:00Ellen,
I find myself halfway agreeing with you an...Ellen,<br /><br />I find myself halfway agreeing with you and halfway disagreeing. You don't need me to explain the agreeing part, so cutting to the chase to the disagreeing part: but how do you streamline what to sample if you do not pay attention to the story? <br />With so many releases, one has to prioritise, if only because of lack of skin real estate, so there needs to be something to Perfumeshrinehttps://www.blogger.com/profile/06222733129203280662noreply@blogger.com